Structural and Physiological Causes of a Broad Face
1. Hypertrophic Masseter The masseter muscles, located on both sides of the jaw, are responsible for chewing.
Habits such as clenching, chewing hard foods, or teeth grinding during sleep can over-develop these muscles, making the jawline appear square and firm. When touching the area, the muscle feels dense and prominent, especially when clenching the teeth.
2. Fat Accumulation Also known as baby fat, this occurs when the subcutaneous fat layer is thick or unevenly distributed.
Common features include：
3. Broad Bone Structure A structurally wider face is often genetic, resulting from skeletal differences such as a broad jaw angle, wide cheekbones, or prominent zygomatic arches.
Because facial width is determined by bone structure, adjustments to fat or muscle cannot fundamentally change it. True reduction requires surgical bone contouring, which falls under plastic surgery and carries higher risk and recovery considerations.
4. Imbalanced Facial Proportion ome people’s faces appear wide or flat not because of fat or muscle, but due to disproportionate facial features, such as a short or recessed chin, or hollow temples.
These imbalances disrupt the vertical facial proportions, making the face look shorter and broader. A short chin blurs the jawline, while hollow temples make the cheekbones more prominent, creating the illusion of a larger face.
5. Skin Laxity As we age, collagen and elastin fibers in the dermis decrease, and the SMAS fascia loses strength. The skin and deeper tissues gradually descend under gravity, causing the face to widen and the jawline to blur. The key issue is tissue laxity, not increased volume.
Facial Slimming Treatments
At REJUVA LONDON, we offer a range of professional non-surgical facial contouring solutions tailored to address different causes of facial fullness. Whether your roundness is due to enlarged masseters, fat accumulation, or skin laxity, we provide precise and safe treatments to help you restore refined and balanced facial contours.
1. Botulinum Toxin Injections Botulinum toxin is a safe and effective neuromodulating protein. By relaxing targeted muscles, it helps reduce dynamic wrinkles, relieve facial tension, and achieve a natural facial slimming effect.
2. Fat-Dissolving Injections — Lemon Bottle / Aqualyx Designed for localized fat reduction on the face or body, these injections contain active ingredients that break down fat cells and promote metabolic elimination, refining facial contours and tightening skin.
3. Thermage FLX Thermage FLX is the global gold standard for non-invasive skin tightening.
It delivers high-energy radiofrequency into the dermis and SMAS layer to stimulate collagen regeneration and tighten structural support, effectively improving sagging, drooping, and loss of definition, typically visible after just one session.
4.Ultherapy (Ultrasound Lifting) Using FDA-approved focused ultrasound technology, Ultherapy lifts and remodels tissue at deeper layers.
It is ideal for sagging skin, loose jawlines, or drooping around the eyes, providing a natural lift without surgery.
5. InMode Radiofrequency Contouring System InMode combines skin tightening, fat reduction, and lifting technologies using bipolar RF energy to heat both the dermis and subcutaneous fat. This stimulates collagen contraction and regeneration.
It effectively tightens the face, refines double chins, and sculpts the body, a powerful solution for simultaneous contour refinement and skin quality improvement.
6. Buccal Fat Pad Removal｜Scarless Facial Contouring
Buccal Fat Pad Removal is a refined facial contouring procedure designed to slim and sculpt the lower face. By reducing excess buccal fat — a deep fat compartment located beneath the cheeks — this treatment helps define the jawline, reduce facial roundness, and enhance overall facial harmony for a naturally elegant result.
At REJUVA LONDON, the procedure is performed using an Intraoral Reduction Technique. Through a small 2 cm incision made inside the mouth, the surgeon precisely removes only the excess portion of the fat pad, rather than excising the entire structure. This approach refines the face while maintaining natural softness, preventing the hollow or aged appearance that can result from over-removal.
Expert Team
Dr. Kristy Lau, founder of REJUVA LONDON, has over 18 years of clinical experience in aesthetic medicine and general practice.
She focuses on non-surgical medical aesthetics, combining anatomical expertise with a patient-centered approach. Her philosophy emphasizes safety, precision, and natural, harmonious, and lasting results.Safe and Trustworthy Care Experience
At REJUVA LONDON, your health and safety are always our top priority. Our clinic offers a comfortable and welcoming environment, and all staff members are fully qualified and regularly trained to maintain the highest professional standards.
We respect each client’s autonomy, consultations and procedures are never performed on the same day. You’ll have ample time to consider your options and choose the treatment plan that best suits you.
